Percentage or fixed, and why it matters
A percentage discount scales with the job, which protects you on small work and costs you on large work. A fixed reduction does the opposite. On a 40,000 invoice, '10% off' and '2,000 off' are very different conversations, and clients usually ask for the one that favours them.
Where a discount is a goodwill gesture rather than a pricing decision, a fixed amount reads better on the document. It looks like a specific concession rather than a signal that your list price has slack in it.
